Effect of Perceived Usefulness and Perceived Ease of Use on University Students’ Willingness for online purchase

As an emerging form of consumption, online shopping has increasingly exerted more implications on the consumer market. This paper surveys a sample SEGI university students, examining implication perceived usefulness (PU) and ease use (PEU) college students’ willingness for purchase. The results questionnaire were empirically analyzed by SPSS software. It shows that PU can significantly positively affects purchase students; PEU also enhanced students. Hence, this study not only enriches theory consumption behavior, but provides scientific reference sellers to improve their service quality.